Day: March 30, 2015

Zuberfizz Ginger Ale

History: Hailing from the mountains of Durango, Colorado, Zuberfizz is the craft soda brain child of Banden Zuber and his business partner. And honestly, how can you not utilize a last name like that in your branding? Zuber and his college buddies used to brew beer and had aspirations of launching their own. But by the time they were ready to go public, the city of Durango had already become saturated with breweries, as had Colorado as a whole. So what now? Well, he already had all that equipment for brewing, and as Zuber says, gourmet soda “had the same footprint” as beer. Naturally, he started with root beer, still the company’s most popular seller today. Then came vanilla cream. But the soda that’s catching both of them? Zuberfizz Ginger Ale. Zuber says they tried shooting for something in between a spicy Reed’s Ginger Brew and a lighter ginger ale you could get at your local grocery store. Something not too pungent on the sinuses, but enough to let you know you’re drinking a ginger-infused beverage. All of the things you look for in craft sodas hold true here: they’re handcrafted in small batches, devoid of caffeine, and only use pure cane sugar as a sweetener. It’s for all these reasons that we needed to find out what Zuberfizz Ginger Ale was all about.

Where to get: Zuberfizz’s main distribution is found throughout Colorado and the four corners region. However, it’s also commonly found in Rocketfizz retailers. And if neither of those work, get your Zuberfizz Ginger fix on at their web site or Beverages Direct.

Nose: Ginger; more akin to smell of ginger beer than ginger ale; citrus.

Taste: Light ginger; earthiness; frothy carbonation; mild sugar. Earthy ginger coats the tongue first and then slowly enters the nostrils. It isn’t full of heat like a ginger beer, but has more of a kick than most ginger ales. I think if someone handed me this and didn’t tell me what it was, I’d probably say it was a mild ginger beer. But there’s definitely that traditional mellow ginger ale tartness near the end of the sip. This has a very natural taste, with no one flavor overwhelming the other. That said, no one flavor really stands out as remarkable. This tastes like it could be an excellent mixer, but doesn’t quite have the bold flavors that make it stand out on its own.

Finish: Tartness that mellows into an earthy, watered-down ginger beer taste.

Rating: Certainly, some people will enjoy this, but we found its flavors to be pretty average. I certainly don’t want you to get the idea that this bad. It has some good things going on with the nice initial ginger taste and an enjoyable level of sugar that doesn’t distract from the flavors Zuberfizz tried to get across in the soda. It’s just that none of the flavors aside from ginger for a few fleeting seconds really makes an impression. Some sips I think, “No wait, I do like you.” And then other sips I say, “Nah, you’re not worth it again.” It kind of reminds me of every relationship I’ve ever had. It’s just missing that special something. Perhaps alcohol (whiskey). Perhaps some kind of juice (whiskey OJ). I don’t know. This is pretty average. Worth a shot if you enjoy ginger beverages or need something to settle your tummy, but if not, it probably isn’t something I’d recommend to people. Just keepin’ it real. If you walked the line of sodas, this is almost smack dab in the middle.