History: If you want to change the law of the land in craft soda, a previous career as a lawyer probably isn’t a bad start. Jon Lehman grew tired of being an attorney, so he took the logical next step and launched a craft soda company. Right, guys? But he didn’t want just any soda company. No, he was very specific in his vision. “The goal is to make something very far out there,” he says. Lehman wanted to steer away from the vintage feel many soda companies capitalize on, certainly an interesting strategy considering the affability of nostalgia and the role it plays among craft soda’s audience. Lehman founded Brood in 2012 in Durham, North Carolina. He probably could’ve called is Bold. The company’s tagline is “carbonated greatness.” And it’s definitely unlike any other brand on the market. For starters, each flavor is based on emotion, and as Lehman puts it,”is influenced to a degree by an urban feel.” You won’t find ginger ale or lemon-lime. Instead you’ll be greeted by names like “Devil” or “Sour.” Next, the branding. It’s dark. And that’s how they like it. Look at the soda’s hype man, “Rood Boy.” He looks like something Tim Burton created to be the hipper, edgier cousin of of Jack Skellington from The Nightmare Before Christmas. They also try to stay as local as possible when sourcing their soda’s ingredients. A lot of what you taste in the bottle comes right from Durham. Brood lists its ingredients on every bottle, but Lehman admits you might not always taste them. Often what occurs is people will “taste the flavor, and they go in a completely different direction of what it actually is,” he says. Having previously tried to tackle the mysterious flavor Smoky, this time we opted for something slightly more traditional. Sour, Lehman tells us, is the company’s take on a citrus lemon-lime soda. But of course there’s a twist. Two other ingredients you’ll taste are honey and myrciaria dubia, which is actually not a spell from the Harry Potter books, but rather a fruit found in the Amazon rainforest. It’s high in Vitamin C too, so it’s like an added bonus. We’re looking forward to something simpler this time, though it sounds like Sour still might house some secrets of its own.
Where to get: Brood Soda is sold in many locations throughout North Carolina and a couple in Florida. Take a look to see if it’s close to you by checking here. You can allegedly buy Brood Soda online, but at the time of this review it appears you need a login name and password. Your best bet is contacting the company directly.
Nose: Honestly smells like a cola with notes of lemon. The more and more you sniff, the more you smell honey, too.
Taste: Lemon-lime; honey; tartness; mild cherry; intense carbonation. It takes a few swigs to get the flavors of this soda down as it’s very mild. I’d liken this most closely to a lemon-lime soda with the volume turned up. It’s bolder than 7-Up or Spite. But what really separates Brood Sour from its mass-produced cousins is that it’s much more tart. You taste the zing as soon as the liquid hits your lips, something that’s likely attributable to the myrciaria dubia because it’s a highly acidic fruit. So this soda is a little more acidic, but the sour notes fade quickly in favor of lush honey. Honey is the most recognizable flavor here. It really encapsulates all the other flavors. And one of those flavors that is very subtle, fleeting even, is cherry. It’s just barely there. You won’t taste it on many sips, so it’s almost like a hidden easter egg. I honestly can’t explain why we taste it… but we taste it. You’ll notice heavy carbonation in this soda too. Most of it is up front, so it doesn’t compromise the flavors. A zesty, fresher lemon-lime soda with dollops of honey that define the flavor profile.
Finish: Honey (more prominent) and lemon that slowly fade.
Rating: Brood Sour is perhaps the most “normal” flavor the company offers. Its tasting notes don’t reveal themselves immediately, but when they do, you realize they are ones with which you’re quite familiar. Brood Sour in layman’s terms is a slightly different take on lemon-lime soda. The citrus is bold. The carbonation is intense. The acidity is definitely makes this a little sour. And the starring flavor in this soda is… honey? Yup. This is essentially a bolder take on conventional lemon-lime soda with big notes of honey. I stress bolder because those lemon and lime notes are a lot stronger than what you’d taste in Spite. This is like when the cute, nerdy girl in math class runs out of band t-shirts and shows up in a crop top and tight jeans, so you do a double-take. It’s familiar, but it’s better than what you’re used to drinking in this category. It’s a win for all of us. The one issue I have with Brood Sour is the honey. It’s very, very prominent and when combined with the tart lemon and lime flavors, it occasionally overpowers them. If the honey was lower in the flavor profile, this could be one of the best lemon-lime sodas on the market. It needs to be taken down a couple levels. Still, Brood Sour is a solid alternative to Sprite or 7-Up and a nice change of pace. Brood is one the quirkiest craft soda companies out there and their offerings are always sure to spark conversation – Sour is no different.