History: Most of the country calls it soda. In the south it’s often referred to simply as “Coke,” and you have to specify your desired flavor. But up north, it’s pop. Or so-duh pahp. Detroit, Michigan’s Faygo is one of the original gangsters of soda pop. It’s been making the stuff since 1907 when Russian immigrants Ben and Perry Feigenson started the company. Over the years its image has morphed from highly nostalgic and retro to bright and quirky. Faygo Marketing Specialist Dawn Burch tells us the company now makes over 60 flavors of soda. All the classics are there, but where Faygo catches your eye is with its flashy flavors like Cotton Candy, Ohana Kiwi Berry, or Rock N’ Rye. Burch says the brand’s popularity is in large part because they “offer flavors that other companies are scared to try.” Oh, and I guess we should acknowledge the elephant in the room. The rebellious, face-painted, socially miscast elephant in the room. Yeah, this is that brand. The one associated with the band Insane Clown Possee and its legion of fans known as Juggalos. To be fair, Faygo has no official partnership or affiliation with the group. Burch goes on to tell us groups of these Juggalos will call the company ahead of time to request gallons of Faygo to be sprayed on each other during events like family outings and weddings. The call them “Faygo baths.” Suddenly that family barbecue I wanted to skip this Sunday doesn’t seem as bad anymore.
Now while Faygo produces over 60 different flavors, only six of them are made in glass bottles with pure cane sugar. The rest are made with high fructose corn syrup. Its retro line includes perhaps its two most famous flavors: Red Pop and Rock N’ Rye, as well as Grape, Root Beer, Cream Soda, and Orange. Burch says Faygo “definitely sees the line growing in the future,” but for now the company is committed to its six core old fashioned flavors. And it doesn’t get more retro than grape pop. That’s what grandpa used to drink, among other things. (A LOT of Irish whiskey). We wanted to see how Faygo’s offering in the category stacked up. “Faygo Grape is one of our original flavors and it’s definitely one of the most popular. The strong flavor and aroma make it a fan favorite,” Burch gloats. Faygo also makes a corn syrup, plastic-bottled version of grape, but to be clear, we are reviewing the pure cane sugar version of their grape soda. Faygo didn’t offer a full description of their intended taste design, but did say they believe their glass-bottled grape soda is “perfect for a hot summer day!” Grape is one of those flavors I believe doesn’t have a lot of leeway in terms of taste, so I’m interested to see what one of craft soda’s big boys does with the flavor profile.
Where to get: Faygo Original Grape (the one in glass bottles with cane sugar) can be purchased online from the Faygo store or you can find it at Soda Emporium. Just a click away. You can also use the company’s online locator to find your nearest physical retailer. Just remember, the pure cane sugar versions of Faygo soda are a little harder to find than those in plastic bottles made with corn syrup.
Nose: Crushed up grape SweeTARTS. And also kind of like Dimetapp… but I like the smell (and taste) of Dimetapp, so don’t hate.
Taste: Candy grape; sugar; mild tartness; crisp. Sweet, candy grape permeates the mouth and rises up into your teeth. There’s a mild tartness to this as well. I think it’s probably based off the classic Grape NeHi, and the two are definitely very similar. Faygo Grape is a very sweet grape soda at 50 grams of sugar and 200 calories per bottle. This isn’t one for your diet. Also some really nice, mild carbonation in this bottle that provides some needed tartness and crispness to break up that sugary, grape flavor. This is classic, tangy, sweet grape soda
Finish: Tangy, sweet grape that runs along the back of your tongue. Lingers for maybe 4 or 5 seconds before fading away.
Rating: Faygo Grape tastes like an old-time, classic grape pop. Every time I take a sip, I can feel the nostalgia welling up inside me like a waterfall going in reverse. I was going to make a joke there, but it probably would’ve gone to some weird places. Here’s the deal, you’ll probably either really like this or you’ll hate it. This is one of those sodas that I doubt has much if a middle ground with drinkers. You have to understand what you’re first getting into. Faygo Grape is 12 oz. of sweet, candy grape flavor with a decidedly retro taste that tangy and sugary. It is not a farmer’s market artisan soda that tastes like real grape juice and has minimal carbonation. So if you want something that tastes more nostalgic in flavor, like Grape NeHi, yes, give this a shot. Personally, it’s just a little too sweet for my tastes to drink consistently. The mild tartness provides some relief, but I’d dial this down to maybe 40 grams of sugar instead of 50. Great idea though to channel that sugar rush: tomorrow before I max-out on bench press I’m gonna drink one of these and invite all the hot girls I know. Maybe even my wife. This may not something you put in your normal rotation, but it’s still a good soda and an excellent throwback to vintage grape pop. Crisp, clean, and full of big candy grape flavor. Definitely worth giving it a shot to form your own opinion.