History: “Canadian people must have their own cola.” The thought kept running through the mind of 1642 Cola founder, Bastien Poulain. He admits the inspiration behind his creation stemmed from the fact that “there wasn’t a real Canadian coke.” A born Frenchman, Poulain now resonates most with Montreal and thus, wanted a cola that truly represented the city. This is the reason for the name 1642 Cola. For all you non-Canadians, 1642 was the year de Maisonneuve discovered Montreal. Poulain studied the business model of Breizh Cola in France, another soda with a strong regional identity that now commands 20% of the cola market share there. Armed with some knowledge, he really committed to the concept of being true to Montreal with his soda. Poulain notes “the ingredients are all made in Québec” (the province Montreal is located in). Another interesting note: instead of cane sugar, 1642 Cola has “Québec beet sugar” in it. 1642 Cola has some competition with Bec Cola for the king of Cola in Montreal. As the company looks to the future, Poulain says they’re working on a tonic and stevia cola. 1642 Cola is allegedly “a taste of Montreal.” I heard the same thing from a young lady I met there a couple years ago. Hope I don’t end up at the doctor’s office after this experience, too.
Where to get: To check out where 1642 Cola is sold in Québec, check out the company’s online locator. Canadians and Europeans can also buy the stuff online. Americans… as with many fun international sodas, your best bet is to contact the company and beg… at least for now.
Nose: Smells like classic cola, a little reminiscent of Coca-Cola, actually.
Taste: Crisp carbonation; classic cola flavor. The flavor here is pretty standard in terms of what you’re used to with cola. I’d say Coca-Cola is a pretty fair comparison. We’re not tasting the maple syrup influence. If anything, there’s a little bit of nuttiness on the back end, but it’s very minor. Some slightly fruity notes emerge in the body of each sip the more you drink it, but not enough to convince you this is drastically different from classic cola. This is straightforward in terms of cola: big, fizzy carbonation with classic cola taste.
Finish: Classic cola with a little bit of acidity from the bubbles.
Rating: 1642 Cola wanted to make a Canadian Cola because America had its own and their country didn’t. Poulain noted “there wasn’t a real Canadian coke,” and it seems he’s drawn heavily off classic American Coca-Cola. The flavors are as close to each other as we’ve come across in two unrelated brands. It really does taste like Canadian Coke in the most literal sense. There’s a classic crisp, slightly bitter head of carbonation in the beginning, followed up by traditional cola flavor. There’s some nutty notes near the end of each sip, but you have to really search for them. For a cola made with maple, we’re not tasting it. It must be very, very subtle… like my third marriage. If you’re in Canada and pining for something different that still reminds you of America, 1642 Cola should be your go-to. If you’re really wanting to taste that maple influence, you’ll have to have better maple senses than we did. 1642 is solid and works well as a mixer. A bottle here and there should tide you over.