Filbert’s: Banana

History: Over the phone, Ron Filbert’s voice is old-school Bridgeport, Chicago. Somewhere between grunge-fueled Mike Ditka and classic nasally Brooklyn, his voice conveys a sense of seriousness. You can almost feel the tradition through the phone. Filbert bares the company’s name because he’s a third generation soda jerk and has been in the business since he was 12. He still brews the soda in the same Bridgeport community where his grandpa founded the company in 1926. He says, “Back in the day, root beer was the number one soft drink in the country.” Considering this was in the era of prohibition, he’s probably not joking. If people couldn’t drink beer, at least they could guzzle something still with the word in its title. Root beer continues to be Filbert’s most popular flavor out of around 30 different options. A couple others high up on the list are a little more unique: watermelon and banana. He adds that ginger beer is also rising in sales. Filbert’s falls into an interesting category in craft soda. Filbert tells us “We make our flavors in small batches,” but also notes a majority of the company’s flavors are made with high fructose corn syrup as opposed to pure cane sugar, though several do use the latter. Banana, our review today, is made with high fructose corn syrup. We’d consider Filbert’s a craft soda company because every batch is made by hand in small quantities, and also because there’s a rich tradition there. Filbert, a man of few words, made the objective when making the banana soda pretty clear. “You want it to taste like a banana. You want it to look like a banana.” Alright, then. That’s super clear-ish. What we can tell you definitely is that banana is a flavor most companies shy away from because it’s a fruit that is hard to capture accurately in liquid form. Filbert’s took a chance, so maybe you should take a chance on them.

Where to get: Being a Chicago-based company, Filbert’s is heavily distributed throughout the midwest. It’s also growing out on the west coast, but still working its way east. Luckily, you’re online purchasing options are numerous. If you’re a retailer hoping to sell soda in your store or someone looking to make a larger order, you can hit up Homer Soda. Everyday folks can go to Summit City Soda and Soda Emporium to get your fix.

Nose: Banana popsicles; faint smell of Banana Laffy Taffy. A very candy banana smell.

Taste: Tart; banana taffy; heavy carbonation. This is surprisingly tart for a banana soda. When we think banana, I think we often imagine a creamy flavor, but this is slightly acidic and mild. The banana flavor is definitely a candy banana taste more akin to a taffy than say a popsicle. The carbonation, despite the bubbles being small, is heavy throughout each sip. Fairly syrupy, probably due to the high fructose corn syrup. The banana flavor isn’t overly harsh or bold. It’s actually pretty light. But I think what you take away from the soda’s flavor most is that syrupy taste full of carbonation.

Finish: Tart banana that lingers only for a few seconds. No different from the body of the soda.

Rating: Filbert’s Banana Soda is fairly straight forward in terms of flavor, but it does what a majority of banana sodas do not: it doesn’t suck. The banana flavor is more of a candied taste, but it’s pretty light. Most banana sodas are overly harsh, so this is a welcome change. The carbonation is thick, encasing the soda’s taste. But it just feels like something is missing here, and I can pinpoint a couple ideas for improvement. First, there’s a syrupy taste to this. Undoubtedly, it’s because Filbert’s uses high fructose corn syrup in their banana soda as opposed to cane sugar. It just feels a little heavy and not as crisp as it could. I think cane sugar would make the soda’s mouth feel a little lighter and more refreshing. Second, the banana flavor is almost too mild. I’d either up the amount of banana flavor in the recipe or cut back on how intense the carbonation is in the soda. Less bubbles might unleash a more aromatic and robust banana taste. It sounds like we’re picking on this soda. We’re not. Banana is such a wonderful flavor, one of nostalgia. As kids we all enjoyed it in some fashion. Today, it hits its mark in candy, pastries, and cocktails. Soda is still searching for its banana unicorn. Until then, Filbert’s does a serviceable job filling the void.

P.S. We now reserve the right to start a nightclub called “Banana Unicorn” in the future. Dibs.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s