History: We may have just stumbled upon the most sophisticated-looking root beer available for human consumption. Look at this thing. A butler should serve this to you. There are over 600 brands of root beer according to research done by Thunder Beast Founder and Chief Tasting Officer, Stephen Norberg. He says he wanted to “try to give root beer a unique flavor and different packaging.” We can already confirm he’s succeeded with the latter goal. Norberg actually collects wine bottles from local restaurants in Washington, D.C., sterilizes them, and recycles them for use with his black label root beer. “I remember as a kid, I had a pocket knife with the corkscrew on it,” he says, adding that he wanted to give children a reason to whip out this otherwise useless tool. This dude is passionate about root beer. “As a small child, root beer was my favorite drink in the world… and I never grew out of that.” It only escalated from there. Norberg knew eventually he had to try his own hand at America’s most popular craft soda category. And he did try – for three years. In 2013, once he reached a point that he felt confident in, Norberg purchased some soda-making equipment. There was no turning back after that. Certainly childhood nostalgia is a good portion of the fuel that keeps Thunder Beast churning out root beer. But he wanted to offer up something more, something that targeted the craft soda crowd that could still be enjoyed by kids. And so began the creation of Thunder Beast Black Label. I feel like I gotta put on my Gucci’s just to be in the presence of this soda.
Here’s the really cool thing about Thunder Beast Black Label Root Beer: the flavor is constantly evolving. That’s right, black label’s flavor will change every several months. It’s actually never been the same twice. Norbeg says it’s “a way to try crazy, unique flavors.” He notes the current incantation is highlighted by maple and butterscotch. He adds he also uses a little bit of honey to cut down on the amount of sugar used. Thunder Beast Root Beer is made with 9-10 less grams of sugar per bottle, Norberg tells us. Additionally, all Thunder Beast Root Beers contain no caffeine or gluten. Black label is created in small batches with a flavor profile that Norberg describes as “really complex” with “bold highlights” and “botanicals.” The next batch of black label, he tells us, will focus on cinnamon and caramel. With a bottle that fancy, you’d expect some pretty big flavors. I think you’d also expect some pretty good ones. Norberg does too. He put his entire life savings into starting the business.
Where to get: Thunder Beast Black Label is sold online via the company’s online store. It’s also found in about 30 stores and restaurants in the Washington, D.C. area.
Nose: Maple syrup; wintergreen; butterscotch. Very rich in maple.
Taste: Maple syrup; butterscotch; caramel; sugar; subtle mint. Maple and butterscotch define Thunder Beast Black Label Root Beer. The maple is upfront and bold. It’s a taste very similar to maple syrup. The initial taste on the root beer is unique, almost like a quick hit of coffee flavor before the maple comes in. The maple lasts for the first half of each sip until it gives way to a smooth butterscotch taste. You’ll also get a little bit of mint on the second half as well. The carbonation on this is vey light, almost non-existent. This is a sweet root beer. Not much of a bite at all. Big maple on the front end and smooth butterscotch on the back.
Finish: Mild butterscotch with subtle notes of caramel.
Rating: Thunder Beast is a soda company with a hell of a name that makes some seriously unique root beer. In fact, if you find a fancier root beer than the company’s black label, then I know you’re a liar because that’s impossible. From the wine-inspired label and bottle to the ultra premium ingredients and name, Thunder Beast Label exudes sophistication and maybe a little bit of cockiness. It has essentially mastered the traits all men aspire to perfect in their quest for mates. It’s got big flavors, namely maple and butterscotch. To dumb it down, you’ll taste sweet maple syrup up front with smooth butterscotch on the back half of every sip. You’ll also taste subtle notes of caramel and mint. It’s sweet. Probably sweeter than most root beers. Another unique point is that Thunder Beast Black Label doesn’t really have a traditional root beer mouth feel. The carbonation is extremely light. There’s very little bite. And there are hardly any striking spice notes. It’s right on the fringes of what we all know as root beer. But, of course, with something called “Black Label,” I think we all expect something different. The maple flavor works well with the butterscotch. The transition between the two flavors is excellent. The butterscotch taste is nearly perfect. Not too strong and very smooth. One improvement I think that could be made is to the initial taste once the root beer hits your tongue. The flavors combine to create a tart coffee taste. It’s brief, yes, but it’s disjointing and it’s present at the beginning of every sip. I’d prefer to get right into the maple. I also think because this is so sweet, it would benefit from either more spices or more of a bite. But its two main flavors are executed wonderfully. This is something every craft soda fan should try for its uniqueness in flavor and presentation. Buy a bottle of this and impress your friends.