Excel Bottling Company: Lucky Cherry Cola

History: Cherry colas are criminally underproduced in the craft soda industry, so it’s nice to see one of the old-timers churning out their take on the category. Excel Bottling Company out of Breese, Illinois has been around since 1936. These guys have been making craft soda since before it was called “craft soda.” Excel Bottling Sales and Communications Manager Colton Huelskamp tells us about the company’s origin, retelling the story of how “Edward ‘Lefty’ Meier caught a bank robber a town over and used the reward money to purchase a used bottle washer and filler” to serve the local community soda. What a swell guy. Catch the bad guys. Serve the good ones. Excel Bottling also makes beer, but they’re known mostly for their soda. The company bottles over 18 different flavors, from their signature Lucky Club Cola to the wacky Gooey Butter Cake Soda. Lucky Club Cherry, as you might guess, is a spinoff of their original cola. Made with pure cane sugar and no preservatives, Huelskamp says “Lucky Cherry stands out due to its ingredients. The cherry flavoring is actually from a cherry concentrate, so it uses real juices and no artificial ones.” My only immediate critique about this soda is that it comes in a 20 oz. plastic bottle instead of glass. The craft soda purist in me is sad about this. But as Huelskamp explains the soda’s flavor design to us more, I become more optimistic. He continues he previous thoughts, saying “We wanted it to have a very sweet cola taste that isn’t too acidic, while letting a lot of the real cherry flavor come through.” No preservatives √ Pure cane sugar √ Real cherry √. I’m ready; let’s do this.

Where to get: Excel Bottling Sodas are usually found around the St. Louis region, but you can always contact the company for your own order and they’ll hook you up. To get in touch with Excel Bottling, go here.

Nose: Classic cherry cola smell with an added grenadine scent. Smells sweeter than the cherry cola you’re probably used to drinking. Like a cherry cola you’d have made behind the bar.

Taste: Grenadine; cola; maraschino cherry; vanilla; mild creaminess; soft carbonation. There are several elements of Lucky Club Cherry Cola that define its flavor profile and gustation experience. First, there’s a classic cola flavor as the base – it’s slightly sweeter than most craft colas. This base flavor gets taken to a different level with the soda’s elongated notes of grenadine syrup and maraschino cherry, along with slightly creamy vanilla. The grenadine flavor really gives this cherry cola a more sophisticated taste. The vanilla and maraschino cherries combine with the soft carbonation to give this a creamy vanilla-cherry cola taste. The carbonation is a major star in Lucky Club Cherry’s drinking experience. It floats along the tongue like morning ocean foam on the beach. This is a cherry cola that has classic flavors, but blends them with maraschino cherry and vanilla in a way that makes Lucky Club feel and taste like it’s on a higher plane.

Finish: Slightly bitter cola bite that quickly transitions into maraschino cherries and sugar. Notes of vanilla linger in the background and remain until the next sip.

Rating: Simply put, Lucky Club Cherry Cola is outstanding. It’s the craft cherry cola you should be drinking. It blends the flavors of grenadine, maraschino cherries, and vanilla in a way that makes the soda taste sophisticated, yet still easy to drink. Another enjoyable element of Lucky Club Cherry is the texture. It feels light and soft in the mouth. The bubbles are foamy and glide along the tongue. And the creamy vanilla flavor brings it all home and ties a bow on it. I’d go as far to label this as more of a cherry-vanilla cola than strictly cherry. Almost like a cherry cream cola. The use of vanilla here is some of the best I’ve tasted in any soda. On ice the vanilla notes open up even more, so if you want a creamier flavor, add ice. I can’t say enough good things about this – it’s dreamy. It makes me forget I’m in debt. Good thing I write about soda on the Internet… that’ll pay the bills. I really have no suggestions to improve Lucky Club Cherry Cola. Some people might prefer a little more bittersweetness in the main cola flavor, but cherry colas are almost always sweeter than their regular counterparts. This is so flavorful, so drinkable, and flat out enjoyable that I plan on putting it in my regular rotation. I hope you’ll at least give it a shot to crack yours.

Five Stars

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