History: “I believe we’re creating a new category of soda,” says Dry Sparkling CEO and founder Sharelle Klaus. The Seattle, Washington-based Dry Sparkling is and has been at the forefront of the artisan, lower calorie, natural soda movement. The company began in 2005 and is about to celebrate its tenth anniversary. The bottles are sleek, modern in packaging design. Each flavor is translucent in color. There are only four ingredients in every soda: carbonated water, cane sugar, natural flavors, and phosphoric acid. No flavor contains over 100 calories. And unlike a majority of glass-bottled sodas that are created with the intention of being a nostalgia-inducing sweet treat, Dry Sparkling’s flavors were engineered with more of a culinary mindset. “I know that you can pair food with a nonalcoholic,” Klaus tells us she recalled thinking, adding she sometimes had thoughts like, “I really want a basil soda with this plate of spaghetti.” For the record, I too really want a basil soda, and also a girl who’s a 10, but will settle for a six. Dry Soda has been more successful in manifesting their vision… so far. In fact, according to Klaus, they’re the fastest growing soda company in the nation. Dry Sparkling designed each of its eight flavors so that they pair well with food. You won’t find craft soda classics like root beer or cream soda here. Instead you’ll experience flavors like Lavender, Vanilla Bean, and Juniper Berry. “It’s all about the flavor for us, honoring the flavor or ingredient,” Klaus adds. These are the New-Age warriors of soda.
Despite Dry Sparkling’s many differences from your typical sugary liquid offering, its creation was closely related to a common denominator almost all sodas shares: children. Klaus laughs as she recounts how she couldn’t drink alcohol for almost ten years of her life when she was either having children or nursing them. Like many women with finer tastes than mine, Klaus loves wine, particularly pairing wine with food. Having four kids threw a wrench in the wine part of that equation, so Klaus sought to create Dry Sparkling, a high-end nonalcoholic beverage that could be paired with a variety of cuisines. I find it ironic the brand has a close relation to kids, but wasn’t created for them. That said, it wouldn’t be the worst idea to get your young ones hooked on this instead of root beer floats unless you want them looking like my stepmom in a few years. Sorry. But not really. The company has completely embraced the crossover between the nonalcoholic crowd and the world of artisan spirits. Klaus tells us, “I was watching craft beer and I thought, ‘this is absolutely what has to happen in soda.’” They encourage drinkers to try their sodas in cocktails. There’s even a whole section on their website devoted to drink recipes. “That’s where the innovation comes from…. Soda should be opened up,” says Klaus.
While the company’s name is technically still Dry Soda, and despite Klaus referring to her products as “soda” in our interview, the business seems to be moving away from the term. “Dry Soda” recently rebranded. Their bottles are now labeled “Dry Sparkling,” as is their website (see update at bottom of page). Klaus acknowledges that she realizes soda is a negative word, but also adds she feels “sparkling” better defines the brand because of the bubbles and low sugar content. Today’s review, lavender, was one of Dry’s original four flavors and also the closest to Klaus’s heart. She tells us she worked on it herself, taking a staggering 1,300 (!!!) flavor tests to perfect the recipe in order to achieve a balance of floral and herbal tasting notes. “It’s the one I’m most proud of,” she says. She recommends pairing the soda with chocolate, so we took her recommendation up in our photos. Klaus says this can be a soda even for the less adventurous, noting she wanted to capture the comfort of vanilla in a lavender soft drink. She laughs, adding, “I have four small children under the age of seven, I needed something soothing.”
Where to get: Dry Sparkling is distributed nationwide. You can find it in stores like Whole Foods and Target, among others, but the best way to find the retailer nearest you is to use the company’s online soda locator. You can buy Dry Soda online from Soda Emporium in single bottles and Amazon in 12-packs.
Nose: I understand this is lavender, but I’m smelling ginger beer and some fruity floral notes. That ginger note is distinct. Unexpected.
Taste: Light; mild citrus; floral. This is light and refreshing. No ginger flavor like on the nose. Lavender is an unfamiliar flavor in soda, so your taste buds’ tendencies will be to look for something it knows first, and what we tasted first was a familiar friend: citrus. Particularly lemon-lime citrus. This flavor becomes less and less prominent as you get accustomed to the sweet floral notes in this soda. There’s only 70 calories in a 12 oz. bottle, but the sugar is prominent enough to satisfy the prototypical soda drinker. It’s likely supplemented by the sweet lavender floral notes on the backend of each sip. The carbonation serves as a buffer between the light citrus and lavender flavors. The bubbles are tiny, and come and go in a flash about half way through each sip. You’ll taste a familiar mild citrus up front that gives way more and more each sip to floral flavors with balanced sweetness.
Finish: Light floral notes of lavender. The lavender tastes like a sweet flower at the finish of every sip, and becomes bolder as the drink goes on.
Rating: Soda drinkers are not often the most adventurous when it comes to flavor, even when enjoying craft or artisan soft drinks. We like some sort of familiarity even when dipping our toes in the deep end. Orange and fennel? Why not, because I know at least one of those flavors. Lavender soda? You might get the insane eyes from your friends. But guess what? Dry Sparkling’s Lavender is actually a safe first step for those wanting to venture out into the unknown. There’s a familiarity to it on first sip in the form of a lemon-lime taste. It’s a nice segue into the soda’s main tasting notes that are floral and slightly sweet in nature. This is a crisp and refreshing soda. It’s light and very drinkable. You could down this in ten minutes and be fine. With a flavor this rare though, I’d suggest savoring it a little more to enlighten your taste buds. I suggest the same thing to all women I date and I’m still strongly single, so maybe just trust your instincts. For a soda with only four ingredients, this is actually quite flavorful. For anyone afraid of trying herbal or botanical sodas, I’d suggest getting your feet wet with this one first. It’s not overly bold in flavor and definitely isn’t something you’ll encounter often. It’s fun. It’s refreshing. It’s different. And it’s definitely worth trying a bottle to gauge for yourself.
Update: This review was edited to reflect the name of the company as “DRY Sparkling” instead of “DRY Soda” at the request of the company.