History: Sprecher sodas are known for their bold, deep flavors. Turns out you can thank Germany for this. I’ll explain in a minute. In talking to Randy Sprecher on the phone, I get the sense he’s a gentle, intelligent soul with an almost intimidating knowledge on the intricacies of beer and soda-making. Originally from California, he reminisces how he spent 18 months in Augsburg, Germany in the late 60’s. Deustchland is arguably the beer capital of the world, so naturally, Sprecher says he lost his taste for American beer there. This became a problem when he moved back to California because he couldn’t afford to import his favorite beers. Solution? He started making his own in 1971. Despite having a degree in oceanography, Sprecher wanted to pursue beer, and so he packed up his van and drove up to Milwaukee, Wisconsin, where he began working for Pabst. He made about $40,000 before he said the company started deteriorating. Wanting to start his own business for the modest amount he made at Pabst, Sprecher began buying various pieces of brewery equipment via auction. Through his craftiness, he successfully started up Sprecher Brewery in Glendale, Wisconsin and began selling beer in 1985. Really puts bargain shopping into perspective. Hope my girlfriend is reading this. He’d also researched soda recipes to a great degree on the side, and thought, “What does it take to make a soda that is of much higher quality?” Three years later, he figured it out, creating and selling his own root beer and cream soda.
To a craft soda connoisseur, Sprecher soda might raise an eyebrow or two. What you’ll likely notice is that the brewery uses high fructose corn syrup in its soda as opposed to pure cane sugar. To many, cane sugar is to craft soda what great actors are to movies; you can make it without them, but it’s not the same. Sprecher believes his recipes shouldn’t cause drinkers any hesitation. Let me at least try to explain to you why. Be forewarned, Randy Sprecher is a scientist and I am not. Sprecher Brewery brews their sodas in gas-fired kettles. Everyone knows that water boils at 212 degrees. Well, Sprecher tells us that the skin of the kettles the brewery uses reach up to 1,100 degrees. This causes a chemical reaction in the high fructose corn syrup (which is also bonded to glucose) by splitting the sucrose and forming inverted sugar. As Sprecher explained this process to me, jumping from chemical reaction anecdotes to overviews of molecules, all I could think in my head was, “I know some of these words!” He adds, “Whether you’re talking about cane sugar or fructose, you’re talking about the exact same molecule,” and “I can show you letters from Harvard Medical School” that don’t support the idea that cane sugar is better than corn syrup. I understand this won’t satisfy some people, but just know that Sprecher sodas are also brewed in small batches using Wisconsin-sourced ingredients, including the crown jewel of the cream soda – clover honey from Indian Summer Honey Farms. “We use more honey than they can produce,” says Sprecher. He’s not joking. Indian Summer Honey’s beekeeper literally has to pack up his bees from Wisconsin in the winter and take them down to Florida just to fulfill the massive orders Sprecher Brewery places. When it comes to the cream soda, Sprecher adds that vanilla plays a critical role in addition to the honey, and that he believes the flavor is akin to a toasted marshmallow. “We just strive for big, pure flavor so it really comes at you,” he says. Then come at me, Sprecher. Come at me.
Where to get: Sprecher soda is distributed nation-wide, though it may be sporadic in some areas. If you live in Midwest America, you should be golden… just check one of your local grocery stores. You can also use the company’s online locator (ignore the fact it only lists 10 states. Just enter your zip code) to find the retailer nearest you. For the rest of us, there’s always the Internet. You can buy anywhere from a single bottle up to 36 of them directly from Sprecher’s online store. Amazon can also hook you up.
Nose: Rich, dark vanilla; honey; mild french vanilla ice cream.
Taste: Vanilla cream, brown sugar; semisweet honey; creaminess. This is such a deeply rich, vanilla cream soda. The vanilla comes through more than any flavor and it’s bold, yet not overly sweet like some vanilla cream sodas. The sugar keeps the flavor nice and crisp. Undertones of honey carry the soda throughout each sip and contrast nicely with the vanilla, keeping the sugar levels in check and providing a slightly bittersweet bite on some sips. This is very, very creamy with big honey-vanilla flavor. There are even some brown sugar and caramel notes that float about throughout each sip. On some sips, there’s even a sweet earthiness to it, kind of like a toasted marshmallow. Very satisfying on the palate. When paired with ice, the cream soda becomes even creamier.
Finish: Creamy vanilla caramel with a semisweet bite at the tail end of each sip. Fantastic.
Rating: Sprecher’s Cream Soda is a standard-bearer in its category. It’s incredibly flavorful without being overly complex. Creamy vanilla and bittersweet honey highlight this delectable liquid treat from Wisconsin. Notes of brown sugar and burned caramel dance about in the background of each sip. The vanilla is velvety in the mouth and is sweet with a subtle tartness. It definitely communicates the essence of real vanilla. If I had to use one word to describe this cream soda it would be this: scrumptious. If I had another, it would be rich. When you’re tasting the flavors in this bottle, you know you’re drinking a craft soda. Even the look is mesmerizing. Sprecher’s Cream Soda mirrors a cream ale sitting in a glass with its thick, foamy head that takes considerable time to subside. It’s a nice visual touch. The last time I had something that tasted this good and looked this sexy, I was in Mexico on my post-divorce celebration. The details are kind of hazy. You’ll feel hazy in all the right ways after this cream soda too. It’s heavenly. You’d never taste the corn syrup in it. We can’t even tell and we taste hundreds of sodas a year. I wouldn’t change anything about this. Cream soda is a flavor that evokes stars in the eyes of soda connoisseurs, yet often leaves them in tears because of diabetes-inducing sugar overload. There’s nothing to cry about here. Celebrate the magnificence of this creamy, rich mouth magic and order a four-pack. This is one that just needs to be experienced.