History: It seems apropos that a cream soda designed by firefighters has “definitely a hint of [campfire] marshmallow.” Those aren’t my words. They belong to Fireman’s Brew COO, David Johnson. Fireman’s Brew is a brewery that was actually founded by firefighters. Ever seen the Glendale Mountains of California? Firefighters Rob and Ed have. They saw it all day, only the surrounding forest was set ablaze throughout the treetops and smoldered into the night. After extinguishing their foe, Rob and Ed gazed into the sky, wishing for nothing more than an ice cold beer. But after you’ve gone toe to toe with Dante’s Inferno all day, your appetite extends beyond thirst. These cats needed flavor. They decided try to something new, something their own, and the rest is history. Based in Canoga Park, California, the company began in 2007 with only beer. They quickly realized active duty firefighters would only be enjoying their products off the job, so they created a line of on duty drinks including coffee and soda. To this day, the company keeps things simple: three types of beer, three types of soda. When it comes to the latter, they employ the classics: root beer, black cherry, and cream soda. “You stick to something and you do it really well. People enjoy that,” says Johnson. He adds similarly that the motto of their sodas is “simple and straightforward” when it comes to flavor. Don’t overdo it. Just make it taste good. In a competitive craft soda market, you’d be surprised how many bottlers try to reinvent the wheel as opposed to just making something familiar that’s better. The company uses all-natural flavorings in all their sodas as well as pure cane sugar, and doesn’t include preservatives in the recipe. Cream soda is as archaic a flavor as they come in soda. Fireman’s Brew wanted theirs to be creamy. No offense, but that kind of seems like a given, boys. That’s like an old man saying I’m going to sleep in until 6:00 a.m. But that’s where they started. They also wanted a strong vanilla influence, as well as a little bit of that aforementioned toasted marshmallow taste. But none of these are what the company wants to talk about when it comes to the recipe. David Johnson tells us the “One special ingredient is that we use a historical water source in the mojave desert that emits pure artesian spring water. The rest is top secret!” Annnnnnd the review comes to a screeching halt. But seriously, not only is Fireman’s Brew a brand worth trying out; when you do buy their stuff, the company “donates a portion of its profits to the National Fallen Firefighters Foundation in Emmitsburg, Maryland,” according to its website. And whether or not you think their beer or soda is worthwhile, that’s pretty dope.
Nose: Spun sugar, which smells like sugar with a little bit of burned caramel. And I know this is uncommon for cream soda, but I’m telling you this kind of smells like cotton candy too. Just sayin’.
Taste: Toasted marshmallow; burned sugar; slight creaminess; vanilla. You’ll taste a lot of familiar cream soda flavor profiles in Fireman’s Brew Cream Soda. Most of them blend together as opposed to coming in waves or standing out in layers. Toasted marshmallow, vanilla, and burned sugar are highest in the flavor profile. The toasted marshmallow gives this soda a little bit of an earthier flavor. Cream soda often has a reputation for being a very sweet soda, but this one is about a 6/10 on the sugar scale despite having 45 grams of sugar. Burned sugar notes are also apparent throughout the body of each drink. Vanilla is the most consistent flavor in the soda. No surprise. That’s another reason it doesn’t taste overly sweet. Real vanilla, despite what candy bars and milkshakes have led you to believe, doesn’t have a particularly sweet taste. This isn’t overly creamy like a root beer, but it’s got a decent-sized foamy head. It looks creamier than it tastes, but there’s definitely a little bit of creaminess going on. Earthy vanilla and toasted marshmallow with notes of burned sugar define the flavor profile here.
Finish: No creaminess whatsoever in the finish, but definitely a heavy dose of campfire marshmallow. Almost smoky. Sweet, but smoky with a hint of vanilla.
Rating: There are a lot of good flavors going on in Fireman’s Brew Cream Soda. I think the colder you can get this, the better. Flavors like earthy vanilla and toasted marshmallow need open air and icy temperatures to maximize their flavor potential. I’d pour this in a wide mouth glass straight out of the fridge and enjoy. Don’t let the head get too big. Drizzle it down the side of the glass. Maybe even try half the bottle with ice and let the water open up the flavors more. It sounds strange, but this soda reminds me a lot of bourbon. I’m not saying it tastes like whiskey, but it has a lot of the same tasting subtleties a nice bourbon contains. And bourbon sometimes needs coaxing with some water to release its flavors for maximum tasting potential. The vanilla is the shining star in this cream soda, followed closely by the toasted marshmallow. These two flavors combine to make Fireman’s Brew Cream Soda an earthier cream soda than most of its relatives on the market. Fans of sweeter cream sodas may be slightly disappointed in this, while fans of more subdued sodas will probably enjoy. I really like the idea of the flavors I tasted here, but like I said, I think they need some help to bring out their full potential. I’d probably dial back the toasted marshmallow notes. I think this is just one of those sodas that I feel is missing that special something, but others will probably enjoy. I’d definitely recommend it and we’d love to hear feedback on this one. I’ll say this: it’s probably the best three-star cream soda I’ve ever sampled. Try this one several ways and find the right fit for you.