History: Despite their well-earned status as heroes, firefighters are average dudes and dudettes just like you and I. They want the same things most of us do at the end of a long day, namely, beer. Firefighters Rob and Ed spent a full day in December of 2000 fighting a raging brushfire in the Glendale Mountains of California. The battle took them into the midnight hours. Exhausted, they just wanted an ice cold beer, something that really said, “you earned me, pal,” something a cut above the rest. I often felt the same way after my ex came back from a trip to the mall with her friends. As you might’ve guessed by now, they eventually decided to make their own under the name Fireman’s Brew in Canoga Park of Los Angeles, California. Company COO, David Johnson, remembers starting out in 2007 selling beer out of the back of his car. Over the phone, Johnson is extremely laid back. He and his fireman buddies enjoy the simple things. They just wanted to make a great beer for firemen. To this day, the company makes only three beers that they call “off duty drinks“: blonde, brunette, and redhead. “You stick to something and you do it really well… people enjoy that,” Johnson philosophizes to us. However, the guys at Fireman’s Brew quickly realized something… it’s hard to market beer to on-duty firefighters.
In 2008 they introduced a line of “on duty drinks,” starting with coffee and quickly followed up by soda. Just like their beer, Fireman’s Brew makes three flavors of soda: root beer, cream, and black cherry. “It’s the same thing we do with our beers. We try to keep the flavor profiles simple and straightforward,” says Johnson. He adds that the company’s sodas are all-natural, using pure cane sugar in every bottle, and devoid of preservatives. Johnson doesn’t care to get too specific about his flavors, not because he’s keeping a secret; he’s just a a chill guy. “We weren’t sticking our nose in it and smelling it” he says about the soda flavors. With the black cherry, he does note the company sought out a retro cherry flavor that had a bit of a deeper taste to it. What’s really nice to see about this company though is their commitment to the cause. Johnson tells us there are “over 100 firefighter shareholders in the company.” But more importantly, Fireman’s Brew donates a portion of the profits from every product sold to the “National Fallen Firefighters Foundation in Emmitsburg, Maryland” to help out families in need. Whether you enjoy their soda or not, that deserves a tip of the hat and squirt of the hose.
Where to get: Fireman’s Brew sodas can be found at most Rocketfizz retailers. Use the company’s online locator to find the store nearest you. Garvey Nut & Candy is also another option (we assure you we looked – they have it). Online, you can buy Fireman’s Brew Black Cherry from Soda Emporium in single bottles or in 4-packs.
Nose: Mmm. A little maraschino cherry, a little traditional black cherry. Even a mild cherry cola smell in the background.
Taste: Maraschino cherry; Bing cherries; classic black cherry soda; vanilla. This is very lush, very smooth. You’re greeted with a deep, deep, sweet cherry flavor that’s more of a candied maraschino cherry than black. Definitely a little bit of a grenadine thing going on too. The flavor is big and permeates the mouth with mild bubbles that glide to the back of the tongue. As the taste settles in and the initial boldness wears off, the black cherry becomes more apparent, but it’s definitely subtle compared to the maraschino notes. You’ll also taste mild vanilla that floats about on each sip. Sometimes it accompanies the front end of the sip, sometimes it attaches itself to the black cherry notes. This is definitely a sweet beverage, more sweet than most black cherry sodas. But the main takeaway is the maraschino cherry taste with subtle black cherry notes. This tastes luxurious and bright on the palate.
Finish: Definitely a little tartness with a mellow black cherry flavor that slowly fades. A little bit of vanilla on the tongue, too. Mild.
Rating: Fireman’s Brew Black Cherry is 12 ounces of power in a bottle. The flavor rocks your taste buds. In my opinion, this is more of a sweet cherry soda with subtleties of black cherry and vanilla. Still, there’s nothing subtle about this soda. It’s got lots of personality and other sodas know when it walks in a room. Just like my ex.
Please come back. The maraschino cherry and grenadine flavors are apparent before anything else. On some sips, there’s additional vanilla notes that accompany these flavors. The black cherry taste is more reserved on the back half of each drink. There’s just enough to make you feel ok with calling this a black cherry soda. Fireman’s Brew Black Cherry has a huge flavor that seems customized to work in a cocktail. Alcohol would dial back the sweetness, while the soda would still have ample flavor to transform the liquor into something fun for your mouth and bad for your liver. This has such a big, sweet flavor that a whole bottle may overwhelm some drinkers. It contains 45 grams of sugar per bottle. I’d probably either cut that down to 35-40 or add more tartness for balance. In the end though, what matters is flavor, and Fireman’s Brew Black Cherry soda has enough flavor to put out a forest fire. That doesn’t make any sense, but you get it. If you like maraschino cherries or Cherry Coke made with grenadine, you’ll love this soda. It’s one your taste buds need to try. Just mentally buckle up before you indulge. As their catch phrase says, extinguish your thirst.